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Wednesday, June 28, 2017

‘Show-Score’ new theater marketing tool: Weekly Standings for Broadway and Beyond

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DEAR THEATER PROFESSIONAL

I’m delighted to let you know that we just passed 10,000 completions of our “Wish List” game, which is a fun way for our members to select the shows they want to see. The average person selects almost 10 shows they want to see, which means that we now have almost 110,000 data points about what shows our members want to see on Broadway, Off-Broadway and Off-Off-Broadway. 

This database is a powerful marketing tool for shows, in three ways: 

  • Many producers are now working with Show-Score to deliver offers to our members who want to see a show, in a highly-targeted way. Producers no longer have to guess who is interested -- we know.  Members respond enthusiastically.
  • Producers now have ways to rapidly discover “look-alike” audiences for their shows, based on taste. Since we know who wants to see what, and what those people have liked previously, we have a detailed view on audience characteristics, well before the new show even starts previews. This information can be used to fine-tune the targeting of marketing campaigns on Google, Facebook and other platforms.
  • “Wish List” activity is a unique way to measure awareness about a new show, even before marketing has started in earnest. Likes and tweets in social media are also interesting, but don’t necessarily correlate with ticket sales. By putting a show on his or her Wish List, the consumer is actively saying that s/he wants to buy a ticket.

NEW SHOWS TRENDING THIS WEEK!

Dominique Morisseau's "Pipeline" at Lincoln Center is grabbing the attention of theater fans this week. 23 have given the show a collective 86. John 74, a retiree who averages 2-3 shows a week over the last five years, was particularly enthralled:

The Off-Broadway one-man show "Zero Hour", about the life of theater legend Zero Mostel, is getting attention from Show-Score members. RSeegs, a theater fan who tries to see at least a show every two weeks, had this to say:

"Me The People" hits our trending list this week with 39 reviews from members. The musical, satirical mockumentary about Trump's presidency is capturing the hearts and minds of members like Brian K, who had this to say about the show:

Also trending this week is "Bastard Jones", The Cell's new rock musical based on Henry Fielding's bawdy novel, "The History of Tom Jones". The show has received an 80 from critics and members like no detective, who wrote:

Sign up for your own Show-Score account here, and find out as it happens in real time!

TRENDING ON BROADWAY
Began performances in last three months and getting great buzz

#1 | 88
Lillian Hellman’s The Little Foxes
85 : Critic Score | 88 : Member Score | 565 Reviews (+ 38)

#2 | 86
Indecent
84 : Critic Score | 86 : Member Score | 874 Reviews (+ 72)

#3 | 85
A Doll's House, Part 2
83 : Critic Score | 85 : Member Score | 659 Reviews (+ 43)

#4 | 80
Bandstand
72 : Critic Score | 81 : Member Score | 638 Reviews (+ 34)

Notes:
Shows must have received at least 20 scores of the current production to qualify for this category.
Grey scores denote reviews for past productions.
▲▼ refers to a change in overall score from the last standings email.

TRENDING BEYOND BROADWAY
Began performances in last three months and getting great buzz

#1 | 86 NEW
Pipeline
-- : Critic Score | 86 : Member Score | 23 Reviews

#2 | 85 NEW
Zero Hour
85 : Critic Score | 84 : Member Score | 36 Reviews

#3 | 84
A Hunger Artist
86 : Critic Score | 83 : Member Score | 26 Reviews (+ 4)

#4 | 83
Baghdaddy
80 : Critic Score | 83 : Member Score | 251 Reviews (+ 6)

#5 | 83 ▲
The Government Inspector
82 : Critic Score | 83 : Member Score | 187 Reviews (+ 23)

#6 | 83
Woody Sez: The Life & Music of Woody Guthrie
84 : Critic Score | 83 : Member Score | 44 Reviews (+ 11)

#7 | 81 NEW
Me The People: The Trump America Musical
-- : Critic Score | 81 : Member Score | 39 Reviews

#8 | 80 NEW
Bastard Jones
80 : Critic Score | 80 : Member Score | 58 Reviews

Notes:
Shows must have received at least 20 scores of the current production to qualify for this category.
Grey scores denote reviews for past productions.
▲▼ refers to a change in overall score from the last standings email.

  TOP SHOWS ON BROADWAY 
The Weekly Show-Score Standings for shows on Broadway

#1 | 97
Hamilton
95 : Critic Score | 97 : Member Score | 8106 Reviews (+ 25)

#2 | 93
Dear Evan Hansen
88 : Critic Score | 94 : Member Score | 2373 Reviews (+ 35)

#3 | 93
Wicked
69 : Critic Score | 93 : Member Score | 17286 Reviews (+ 31)

#4 | 91
Hello, Dolly!
84 : Critic Score | 92 : Member Score | 745 Reviews (+ 42)

#5 | 91 ▼
The Lion King
88 : Critic Score | 91 : Member Score | 8866 Reviews (+ 25)

#6 | 90
Beautiful: The Carole King Musical
73 : Critic Score | 90 : Member Score | 3938 Reviews (+ 17)

#7 | 90
Come From Away
78 : Critic Score | 91 : Member Score | 1331 Reviews (+ 38)

#8 | 90
The Book of Mormon
95 : Critic Score | 90 : Member Score | 8392 Reviews (+ 29)

#9 | 88
Kinky Boots
75 : Critic Score | 88 : Member Score | 5788 Reviews (+ 27)

#10 | 88
Lillian Hellman’s The Little Foxes
85 : Critic Score | 88 : Member Score | 565 Reviews (+ 38)

#11 | 88
The Phantom of the Opera
78 : Critic Score | 88 : Member Score | 8015 Reviews (+ 20)

#12 | 87
Waitress
75 : Critic Score | 87 : Member Score | 2975 Reviews (+ 18)

#13 | 86
Aladdin
67 : Critic Score | 86 : Member Score | 4213 Reviews (+ 19)

#14 | 86
Indecent
84 : Critic Score | 86 : Member Score | 874 Reviews (+ 72)

#15 | 85
A Doll's House, Part 2
83 : Critic Score | 85 : Member Score | 659 Reviews (+ 43)

#16 | 85
Natasha, Pierre & The Great Comet of 1812
81 : Critic Score | 85 : Member Score | 1945 Reviews (+ 48)

#17 | 85 ▼
On Your Feet!
75 : Critic Score | 86 : Member Score | 2175 Reviews (+ 11)

#18 | 85
Oslo
83 : Critic Score | 85 : Member Score | 749 Reviews (+ 37)

#19 | 85
School of Rock - The Musical
74 : Critic Score | 86 : Member Score | 2372 Reviews (+ 12)

#20 | 84
Miss Saigon
63 : Critic Score | 86 : Member Score | 1013 Reviews (+ 38)

#21 | 83
Chicago
94 : Critic Score | 83 : Member Score | 3989 Reviews (+ 10)

#22 | 83
The Play That Goes Wrong
76 : Critic Score | 84 : Member Score | 744 Reviews (+ 20)

#23 | 82 ▲
Anastasia
65 : Critic Score | 84 : Member Score | 618 Reviews (+ 30)

#24 | 80
Bandstand
72 : Critic Score | 81 : Member Score | 638 Reviews (+ 34)

#25 | 80
Groundhog Day The Musical
69 : Critic Score | 81 : Member Score | 1100 Reviews (+ 44)

#26 | 80
Present Laughter
80 : Critic Score | 80 : Member Score | 628 Reviews (+ 23)

#27 | 78
A Bronx Tale
65 : Critic Score | 79 : Member Score | 755 Reviews (+ 14)

#28 | 78
Cats
66 : Critic Score | 79 : Member Score | 2600 Reviews (+ 11)

#29 | 76
War Paint
68 : Critic Score | 77 : Member Score | 877 Reviews (+ 28)

#30 | 74 ▼
1984 (Broadway)
71 : Critic Score | 74 : Member Score | 264 Reviews (+ 63)

#31 | 74 ▼
Marvin's Room
-- : Critic Score | 74 : Member Score | 108 Reviews (+ 34)

#32 | 71
Charlie and The Chocolate Factory
48 : Critic Score | 74 : Member Score | 465 Reviews (+ 16)

Notes:
Shows must have received at least 10 scores to qualify for this category.
Grey scores denote reviews for past productions.
▲▼ refers to a change in overall score from the last standings email.

THE SHOW-SCORE SCALE

Because the Show-Score scoring system is new, it’s natural to have questions about it.  We’ve created this simple chart to help provide clarity.

  • In the US school system, a “good” grade is typically an “A” or a “B”, which corresponds to a score between 80 and 100.

  • On Show-Score, “good” (or green) scores fall within a wider range (from 70 - 100).  In other words, a 71 on Show-Score is still “Good” (and green), even though in the US school system, a 70 would be a “C” (or yellow).

  • We do this because we passionately believe that theater demands a wider, and more flexible, scoring approach: 

    • Because theater is art, not every audience member will love every show. 

    • Even when one of our members doesn’t like a particular show, we ask him or her to explain who WOULD like that show. 

    • We purposely broaden the definition of “green” shows to encourage fans to consider shows they might not otherwise notice.

  • Our approach is inspired by how Rotten Tomatoes scores movies.  On that site, a movie with a score of 75 or better is “Certified Fresh” (and therefore catches the attention of most fans).

We’ve been delighted to see that our membership easily understands our scoring system, and have been taking the time to explain who would (and would not) enjoy a show. We’re confident that the result will be more people seeing more theater, which is our overall objective.


ABOUT SHOW-SCORE


Like Rotten Tomatoes but for theater, Show-Score is a website for theater fans, by theater fans. We help theater lovers discover shows they’ll love, from people they trust, at the right price for them, by listing all of the shows, all of the reviews, and all of the prices...all in one place.
  • We list all theatrical productions in NYC with 7 performances or more
  • We excerpt and score all critic reviews for all of these shows
  • We collect and compare ticket prices from the box office and major discounters
  • We give fans an easy and fun way to score the shows they’ve seen
  • We do NOT review shows nor sell tickets

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