Monday, June 4, 2018

The Princeton Festival Launches Program to Attract Younger Audiences to Opera with Special Ticket Pricing

“Young Friends” Participants Will Attend Either of Two “Madama Butterfly” Performances for Less


The Princeton Festival has announced a new “Young Friends of the Princeton Festival” program, created to make it easier for younger people to experience the excitement of a live opera performance by offering a limited number of tickets to its production of Puccini’s Madama Butterfly at 40% off full price, including an intermission beverage.

Participants must be 21 to 40 years old. The program is available for performances on Saturday, June 16 at 7:30 pm and Sunday, June 24 at 3 pm.

“Younger audiences across the country are discovering how much opera has to offer in terms of artistic and entertainment value,” said Richard Tang Yuk, the Festival’s Artistic and Executive Director. “We want to encourage young people to experience this glorious art form by giving them an incentive to attend one of the most beautiful and powerful operas in the repertoire.”

The offer expires when all Young Friends tickets are sold, or at midnight the day before each performance. Full details on the program are available at

The Princeton Festival production of Madama Butterfly will also be presented Sunday, July 1 at 3 pm. All performances are at the Matthews Theatre, McCarter Theatre Centre, 91 University Place, Princeton, NJ.  For ticket information and a complete listing of Princeton Festival events, visit or call 609.258.ARTS (2787).

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